Hipster honors: Asheville is nation’s #2 consumer of PBR per capita

Jason Sandford

Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.

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Who’s number one in Pabst Blue Ribbon consumption per capita? Our unofficial sister city, Portland.

Asheville is second in the nation, while Richmond, Va. is number three.

From Style Weekly:

Thirsty hipsters have accomplished something we all can be at least ironically proud of: They’ve helped make Richmond a nationwide leader in consumption of Pabst Blue Ribbon beer.

Especially popular with tattooed creative types and college students, Pabst long has been considered a Richmond favorite. Now the company confirms that the Richmond market ranks third in the nation for PBR consumption per capita.

Richmond falls behind two other hipster enclaves: Portland, Ore., which is No. 1, and Asheville, N.C., says Amanda Marable, the marketing manager for Loveland Distributing Co., which markets the beer locally.

Read the full article here.

Great related open thread here from the Bar of Soap laundromat and hangout: What’s the local answer to PBR? For the Bar of Soap, it’s Rocket Girl, an easy-drinking, affordable canned beer from Asheville Brewing:

After having a conversation about this article on Twitter (you are following us, right? @_BarOfSoap), I thought I’d bring the discussion over to FB.

Looking for a local equivalent of PBR? We recommend Asheville Brewing‘s Rocket Girl. It’s an easy drinking lager made from better ingredients than PBR, comes in cans, is relatively inexpensive, and the money stays in your community!

Now, don’t get us wrong, we carry PBR and have been known to drink 1 or 3. But if you don’t mind spending an extra $1 per beer for something very similar that’s made locally from better ingredients, Rocket Girl is a great choice.

So what say you? Have you tried Rocket Girl? Is it your go-to replacement for PBR?
Jason Sandford

Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.

  • 1

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  1. Cody November 30, 2012

    Just consumed a 24 pack last night… oh Asheville.

  2. Julie November 29, 2012



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