Local advertising agencies compete each year for honors in local advertising. Here’s a quick look at who won, from a press release from the American Advertising Federation Asheville:
This February, people gathered to watch a fiercely competitive spectacle where the ads got the top billing. In this battle, the contestants from Western North Carolina brought home a trove of gold.
“We considered a format with short football breaks between the ads,” AAFA president Marty Steinberg said. “But seriously, in this round of the contest the Western North Carolina advertising community has made a very strong case for shopping locally when it comes to finding a marketing company.
“It was a small show but the work was of outstanding quality,” said Awards Judge Mike Weber. Stephen Rogers, who shared the judging duties, echoed that sentiment. “The size of this market is no reflection on the quality and creativity of the broadcast work they’ve done.”
The American Advertising Awards, formerly known as the ADDYs, is among the most prestigious awards programs in the industry. In the local round, marketing and advertising companies from Western North Carolina competed against each other but also against industry standards. By that measure our local competitors did extremely well, taking home twelve gold and eight silver awards.
The winners were announced at the AAF Asheville Awards Gala, held recently at the Lexington Avenue Brewery in Asheville. SapidMedia Productions of Arden brought home a Gold Award and the “Best of Show” Award for its online advertising campaign for Diamond Brand, called an “an outstanding example of branded content” by Award Judge Mike Weber.
Asheville’s Market Connections brought home the largest number of awards, winning two Silvers and four Golds. Additional Gold Award winners included Angry Bear, Bclip Productions, Big Bridge Design, Connie Aridas Creative, Element Advertising and SCALE, all based in Asheville.
Silver Awards were also presented to Adam Taylor Pictures, Bclip Productions and The Brite Agency of Asheville. G&T Communications, based in Boone, Real Digital Productions of Brevard and Western Carolina University, located in Cullowhee, were also recognized with Silver Awards.
AAFA serves individuals in marketing, advertising and related industries throughout western North Carolina, providing varied educational programs, public service, student outreach and the recognition of the most talented local professionals in the industry. Please visit www.aafasheville.org for more information about the organization.
About AAFA: AAF Asheville brings together the creative minds and diverse disciplines that make up WNC’s advertising industry. As members of District 3 in the American Advertising Federation, AAF Asheville offers advertising expertise and support to the membership and the entire Western North Carolina community through self-regulation, education, professional development, communications and public service.