Dale’s Pale Ale makers Oskar Blues, along with Sierra Nevada (of Mills River) and New Belgium (of West Asheville), form the triumvirate of heavy-hitting craft brewers that made the Asheville area their East Coast home in 2012.
With its new 30,000-square-foot Brevard brewery nearly ready to produce, the company plans a launch date of Dec. 12 for its first round of locally brewed beer.
In a hiring note, the company brought local beer writer Anne Fitten Glenn, the woman behind the Brewgasm blog, a new book on the history of beer-brewing in Asheville, and a weekly Mountain Xpress beer column, aboard as a marketer on its Brevard team.
The search for a building to host an Oskar Blues restaurant and music venue continues, and the company has not settled on a final Brevard location.
More as it develops: We’re planning on a special sneak peek at Oskar Blues this week.
Here’s the latest from Blue Ridge Now:
…Oskar Blues is bringing its unabashed irreverence to Western North Carolina, as the opening of its East Coast expansion facility in Brevard is exactly one month away. The company plans to launch its first production run on Dec. 12 – 12/12/12 – and a grand opening for the public is slated for Dec. 31 with a New Year’s celebration.
On Tuesday, Oskar Blues will unveil its new digs at 342 Mountain Industrial Drive with a media tour as workers continue to assemble the new canning line. Meanwhile, the company announced Thursday on Facebook that its new brewing tanks have arrived, and also last week named a North Carolina marketing team.
The company plans to hire up to 100 people for the brewery and a planned restaurant.
This month Oskar Blues is celebrating its 10-year “CANniversary,” marking a decade since becoming the first U.S. craft brewer to package its beer in cans.
Read the full article here.
I thought I saw those tanks go by on Thursday! It was exciting!