Asheville really, really wants a Trader Joe’s.
Not Photoshopped–actual sign on Merrimon Avenue.
Image shared on Facebook by Laura Evans.
In my experience, Trader Joes will either serve as being a cheaper (albeit with fewer options) alternative to Whole Foods, Earth Fare, Fresh Market, OR it’ll be similar in pricing to Ingles, but with much tastier gourmet/natural offerings. They will siphon a bit of the market of each.
In my observation, what Trader Joe’s has that is better than other places is a whole bunch of pre-packaged meals and snacks at semi-reasonable prices that are higher quality than what you can get at a standard grocery store.
It’s nice, I guess, if pre-packaged is your thing. I swear some people seem to go there like twice a week.
But if you mostly cook for yourself then TJ’s has almost nothing for you that you can’t get just as well elsewhere for basically the same price. I for one don’t “get” it.
The wine has always been the main draw. 2 buck Chuck. (Really 3 buck Chuck today.) It’s actually decent wine and it’s actually 3 bucks a bottle.
Okay, I have to ask… what is the deal with everyone wanting a Trader Joe’s? Nothing locally-sourced, and many items are no better deal than at the grocery store. We’ve been to the one in Charlotte and noticed the perishables all were pretty close to their “use by” date.
I think the area would be much better served with having Publix stores here.