Catawba Brewing announces new branding, logos

Jason Sandford

Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.

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catawba_brewing_2013_new_logoPress release here. I’ve also asked for an update on Catawba Brewing’s planned new brewery here in Asheville:

New Look-Same Great Beer

Catawba Brewing Co. transforms their branding Catawba Valley Brewing Company will deploy new labels, tap handles, electronic and social media, logos, and even a simplified company name this quarter.

Billy Pyatt, co-owner, describes the situation. “After 14-plus years in this craft brewing business, we found ourselves having a suite of great beers, a wideranging regional following, and an interestingly eclectic mix of artwork, labels, and identities. Our new look pulls all those facets together to more cohesively tell the Catawba story. It is finally rolling out!”

Name, Logo, and Branding Changes: Going forward, the company will do business as “Catawba Brewing Co.” Says co-owner Scott Pyatt “People were always asking for a “Catawba” anyhow, so we’ll give them what they want! The shortened name gives us greater flexibility in artwork, and removing “Valley” allows us to more closely identify with our entire NC, SC, and TN customer base.”

The new corporate logo, a stylized blue landscape, depicts the owners’ beloved mountains, wide-flowing rivers, and the Blue Ridge Parkway. In a whimsical touch, images of North and South Carolina emerge when you turn the logo upside down, further emphasizing the brewery’s roots. New icon-based brand artwork provides strong Catawba identity on your retailer’s shelf or in a tap lineup. While each brand is unique, the look across all Catawba Brewing Co. products will be consistent, and consumers will be able to easily identify Catawba’s beers. Scott Pyatt adds “These labels are flexible enough to allow us to package our small-batch products in cans. This has been a big customer request.”

The website is being reworked from the ground up, and there will be a new look in social media and merchandise. Even the building, festival, and vehicle signage is being refreshed. More is to come!

About Catawba Brewing Company

Family-owned Catawba Brewing Co. has been making great beer in Western North Carolina since 1999. Catawba products may be found in kegs and cans across Eastern TN, Western and Piedmont NC, and Upstate SC. Stay in touch with Catawba Brewing Co by phone at 828-430-6883; on Facebook and Twitter, or at Better still, stop by the brewery, have a beer, and say “hi” in person.

Jason Sandford

Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.

  • 1

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