Word on the street: Deschutes Brewery is picking Asheville for its new brewery

Jason Sandford

Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.

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deschutes_brewery_logo_2015An Atlanta-based beer writer tweeted that Oregon-based Deschutes Brewery, which has been eyeing Asheville as a possible location for its East Coast brewery, has indeed chosen Asheville as its location. But Deschutes on Twitter today said that it has not made up its mind.

Here you go:

Austin Louis Ray tweets:

Someone with knowledge of the deal told me tonight that Deschutes is opening their east coast location in Asheville.

Which is great! I look forward to visiting and having Deschutes whenever I want. But I wish Georgia lawmakers would let us compete already.

Here’s the Deschutes tweet:

we have not secured a location & a decision has not been made at this point. We are still looking at several locations 🙂

According to Ray’s website, he’s a beer writer of some note:

Oh, hello. I’m Austin. I’ve written for places like Rolling Stone, BeerAdvocate, Vulture, Creative Loafing, Good Beer Hunting, The A.V. Club, Oxford American, First We Feast, Garden & Gun, All Music Guide, and SPIN.

I live in Atlanta with my wife and two dogs, working for an amazing company by day and other folks by night and weekend. I also write The Georgia Brewsletter. I like weird beer, black t-shirts with white print, stand-up comedy, pit bulls, fancy socks, and nice people.

Deschutes has said that Asheville is on its short list of East Coast locations, along with Greenville and Charleston in South Carolina. The Asheville Citizen-Times reported earlier this year that the brewery was checking out a potential site/land that Buncombe County commissioners had purchased specifically for an economic development project.

Jason Sandford

Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.

  • 1

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  1. orulz September 14, 2015

    The guy who originally tweeted this rumor has somewhat retracted his tweet.

    Hopefully this “rumor” doesn’t kill AVL’s chances.

  2. chris September 14, 2015

    Ray follows up. His source was mistaken.


  3. Chris Power September 14, 2015

    This would be IN-CRED-IBLE!!!!!! 🙂

  4. Mike September 14, 2015

    lazy reporting. Not true. won’t know til year end. lazy, lazy, lazy…..

    1. Jennifer S. September 14, 2015

      Disagree. If Jason does nothing but share a post based on a Tweet, that’s pretty lazy. If he shares a rumor, is honest about it being a rumor, and works on confirmation, that’s not lazy. It’s how independent journalists freed from the conventions of the newsroom operate when given the kind of freedom Jason has as an indie newsblogger. He’s now shared with the public that a source that seems reliable claims confidence that the deal is done. While reports like this are not always true, in my experience they are always worth listening to.

      1. Mike September 14, 2015

        Dechutes confirmed they won’t announce til year end.

        He’s going off a very unreliable source that has an unreliable source.

        It’s like saying, ‘I guy I know knows this guy who said…”

        It’s quick draw, and lazy. Talk about a premature ej… oh never mind.

        1. The Blunder Years September 15, 2015

          … because PR denials are always super reliable.

      2. Mike September 14, 2015

        AND…. He did share this post based solely on a tweet…..

        and it’s been redacted… “According to the brewery, my source was mistaken. No decision has been made yet”


    2. Chris Power September 14, 2015

      Jason always seems to get the scoop whenever it comes to new breweries. I know a ton of people in the beer and brewing industry and sometimes he finds out before them!

  5. Matt Popowski September 14, 2015

    Per Deschutes’ response tweet, no decision has been made.
    @DeschutesBeer: @austinlouisray there has been no decision made on where we will open a new facility yet. Hoping to make a decision by the end of the year.


  6. Luis September 14, 2015

    Very cool! The whole concept of Napa Valley for beer is coming along really well. Being able to visit Asheville and get to all of these great breweries in one trip will be awesome.

  7. NFB September 14, 2015

    I’m so over “Beer City.” It was fun for a while but now….yawn.

    1. Murphy September 14, 2015

      “Hotel City” has a nice ring to it…

      1. Chris Power September 14, 2015

        Speaking of which, Cigar CITY is still considering the area (Black Mountain) for their 2nd brewery! 😉

        1. indie499 September 15, 2015

          Cigar’s Jai Alai IPA is outstanding.

      2. NFB September 14, 2015

        Hotel City would be more honest.

        1. Big Al September 15, 2015

          Howse about “Bum City” USA?


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