Nike, JCrew, Under Armour, Brooks Brothers and more coming to Asheville Outlets

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Jason Sandford

Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.

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asheville_outlets_2014As work speeds along on the Asheville Outlets shopping center on Brevard Road just off Interstate 26, the identities of some of the 75 or so outlet stores that plan to open there are emerging. The former Biltmore Square Mall is being completely renovated to be a 325,000-square-foot open air shopping center known as Asheville Outlets.

My buddy Daniel (formerly Northern Buncombe Happenings) reported yesterday that he had confirmed that Banana Republic, Gap and Wilsons Leather would have stores in the shopping center. Here’s a preliminary list of other stores planning to open there, according to property records:

Gymboree Outlet

Auntie Anne’s Pretzel

Brooks Brothers

GH Bass & Co

Nike Factory Outlet

Ann Taylor

Under Armour

JCrew

Dress Barn

American Eagle

Kay Jewelers

Sunglass Hut

Commenter Mike Thornton says the following on FB: “Their leasing plan names the following as well: Bass, Rockport, NY & Co,, Gap, New Balance, Converse, Fossil, Swarovski, Nike, Abercrombie & Fitch, Tommy Jilfiger, Wilson’s, Skecher’s, J Crew, American Eagle, Adidas, Godiva, Ann Taylor, Coach, Dress Barn, Bath & Body, Pendleton, Oshkosh, Maurices and more.”

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Jason Sandford

Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.

  • 1

24 Comments

  1. Jesse Wojdylo January 31, 2015

    Continuing to document the progress at this resource! Thanks for all the updates.

    http://wojdylosocialmedia.com/biltmore-asheville-outlet-mall-reviews/

    Reply
  2. Hope January 24, 2015

    Any word on a pottery barn outlet? That’s what I’ve been hoping for the most!!!

    Reply
  3. AVL-fan January 23, 2015

    Back To The Future! Good grief………..

    Reply
  4. Kathy Hooker January 23, 2015

    Will there be a Vans Store in the outlet?

    Reply
    1. Jason Sandford January 23, 2015

      No word yet on a Vans, Kathy.

      Reply
    2. Ashton January 23, 2015

      vans and kids journeys are going in asheville mall

      Reply
  5. Eville January 23, 2015

    Take it from someone with lots of outlet store experience:

    There are no bargains here. They are designed for the uninitiated who THINK they are getting good deals. They aren’t by a long shot. You will find much better deals, with first line merchandise, in any department store with a sale or clearance or both.

    Be an aware consumer instead of a good soldier.

    Reply
    1. Cynthia January 25, 2015

      Good shot from the non-outlet stores in Hendersonville and Asheville!

      Reply
  6. A-Mo January 23, 2015

    But what about Cinebarre? I’m heartened by the fact that they haven’t demolished the store front, but there is still a huge gaping hole where entrance doors once were and no clear indication that a new (or outstanding) business is going in there any time soon.

    Reply
  7. AVL LVR January 22, 2015

    I’m pretty stoked about these stores. Asheville is on the right track. I’ve never had Godiva Chocolate before. I truly hope it is better than the aweful Ghirardelli. I heard the Godiva Outlet stores have shakes, drinks, and even ice cream there as well as chocolate of course.

    Reply
    1. Go Local January 23, 2015

      or you could go and support a local handmade chocolate shop called the French Broad Chocolate Lounge. They also “have shakes, drinks, and even ice cream there as well as chocolate of course.” and you would actually be supporting the local economy.
      10 S Pack Sq
      Asheville, NC 28801

      I promise the Hippes/Hipsters don’t bite

      Reply
      1. AVL LVR January 23, 2015

        The French Broad Chocolate Lounge will not be hurt at all by Godiva. They are far away and attract a different clientele. Rocky Mountain Chocolate Factory in Biltmore Park will be more hurt by it. I expect the FBCL’s business to only grow in its new location as more downtown hotels come online.

        Reply
  8. T.Jaye January 22, 2015

    I’ve heard a lot of chatter about low income retail/service jobs and the effect they are going to have on the surrounding area’s housing/traffic/grocery store/access to woods/Parkway/etc for years. Considering the river – Brevard Road (191) will not gain the assault value of other growth venues till a viaduct is built. You have quite a few years to adjust to the changes. I just want to keep my house.

    Reply
  9. Teri January 22, 2015

    Hope we have a easy spirit

    Reply
  10. Nate January 22, 2015

    These folks were at the Homecoming Job Fair, although they didn’t actually have any jobs on offer at the time, and said that they would be holding their own job fair at the smaller Ag Center building some time in February or early March. Presumably by that point they’ll have the majority of their stores identified.

    Reply
  11. Sean Lally January 22, 2015

    Thank goodness we got a sunglass hut. It’s what this town was missing.

    Reply
    1. CraveRecords January 22, 2015

      I’m thankful they’re going there and not downtown. Asheville Outlets will keep these stores a few miles outside of downtown, at least for awhile.

      Reply
    2. ashevillain January 23, 2015

      I’m guessing you’re being sarcastic here but just in case you’re serious you should know there is already a Sunglass Hut in the Asheville Mall.

      Reply
      1. Sean Lally January 23, 2015

        Lol, yes Ashevillain, I was just joshing. :^)

        Reply
  12. luther blissett January 22, 2015

    Everyone now knows that “outlet” clothing is mostly specially made (at lower standards) and never sold in the main stores, right? And those “original prices” are BS:

    http://www.learnvest.com/2011/03/dirty-secrets-of-outlet-shopping/

    At least the Dillards clearance center has last season’s leftovers, even if you could get lost in there and never be found.

    Reply
    1. willc January 23, 2015

      It sounds like this outlet will be more like the Tanger outlets, where things don’t really seem to cost that much less, and you leave feeling frustrated.

      Reply
    2. Marty Weil January 26, 2015

      The Learnvest article posted by Luther is excellent. I highly recommend everyone read it before traipsing out to the new outlet mall. Go if you must but buyer beware.

      Reply
  13. Liftordie January 22, 2015

    Hope we get a Reebok.

    Reply
  14. Weavervilleman January 22, 2015

    thanks for the update Jason!

    Reply

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