New name for Old Europe in Asheville: The Sazerac

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Jason Sandford

Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.

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Here are the details for what will be moving in to the former Old Europe down on Lexington Avenue, straight from one of the partners, Lesley Groetsch:

We’re opening up in the Old Europe space some time in April. The front room will be The Sazerac, the back will be called Missionary. The Sazerac will feature a simple menu of traditional pressed sandwiches on brioche style bread, gumbos and soups, salads and charcuterie platters (cheese, pates, little pickles). Classic cocktails will be expertly mixed and served by the most experienced bar staff in Asheville. The service will reflect our New Orleans heritage; everyone will feel the love. We plan on reviving the three martini lunch!

At Missionary we will book a mix of live and dj music. Missionary will be a warm and comfortable after hours hang-out. Typically shows will be no cover, but we’ll “pass the hat” to encourage tipping. Again, our legendary (or soon to be) cocktails will be served along with The Sazerac menu.

Wikipedia has the down-low on the cocktail called the Sazerac here http://en.wikipedia.org/wiki/Sazerac.

The partnership is me, Jack and John Dowden.

Jason Sandford

Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.

  • 1

7 Comments

  1. Pappy Caligula March 31, 2010

    I applaud the last comment made about Elistic Boulderian culture in Asheville. What attracted people/artisans to Asheville is being lost to those who are only there because they think it’s "cool". I go into bars with wonderful musicians only to strain to hear them over the caucophony of mid-twenti-ish drunken bar dribble. Some of those same bars are coping an attitude of "screw that one customer, there’s ten waiting to get in". AND how long will musicians of excellent talent tolerate playing Sunday’s on street corners OR worse, paying to play some two-bit dive at the benefit of the bar owner alone?

    As much as I love Asheville’s beauty, I find some cultural current I’m beginning to loathe just undernath the surface.

    Someone needs to remind new comers to do as they do in Texas…

    "When you come to our state don’t bring "your state" with you".

    Reply
  2. jc December 23, 2009

    Asheville, North Carolina. A small, liberal city in Western North Carolina. Famous for its chilled out, hippie vibe. People come here to escape to big city and its pretenses. Still, there are those that would love nothing more than to impose their snobby, elitist culture on the city. In the end, Asheville will become a Boulder of the East. Only for the rich, the poor can commute into town. Case in point: Sazerac.

    Sazerac. The loaded nomenclature of the name alone makes one wonder, what is a bar named after a deep Southern drink doing in a liberal North Carolina mountain town? Apart from the name, it’s a standard upscale bar one might find in the Upper East Side, all pretense but very little character.

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  3. eddie October 31, 2009

    "make mine a SAZERAC !"
    This is the best thing that has happened in Asheville since the orange peel was re-invented by Jack & Lesley.
    All the best to SAZERAC, they will make it the ‘coolest’ spot in Ashvegas !

    Reply
  4. John March 26, 2009

    Hallelujah! An establishment where I can ask for a sazerac and the barkeep will know what I’m talking about! Thank you…I’m looking forward to it.

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  5. settingsun March 22, 2009

    That group PIP has always owned the Peel, the Groetsch’s never did own it so it was never sold after they left. We will keep our fingers crossed about this new joint. Jack Groetsch is one of the best in the music biz around here.

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  6. b.c.w. March 21, 2009

    The Groetsch duo was responsible for revitalizing the Orange Peel several years back and then sold it a couple of years ago. Let’s hope they do as good a job with this new place. I thought that they moved back to their native New Orleans though after Katrina and the sale of the ‘Peel… hmm.

    Reply
  7. Laura March 20, 2009

    My prediction of more Charcuterie in the Hendersonville/Asheville area confirmed! Glad the space is remaining an eaterie…and one so interesting. Looking forward to trying Sazerac – the location AND the cocktail!

    Reply

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