New Belgium Brewing is pleased to announce Indiana Beverage (IN) and Skyland Distributing (NC) are the overall winners of New Belgium’s 2012 Distributor of the Year Award. The award recognizes distributor partners who have gone above and beyond in the areas of market plan execution, new beer launches and efforts toward sustainability.
In addition to top honors, regional winners include B&K Distribution (CO), The Odom Corporation (WA), Southern Eagle (SC), and Harbor Gate City Beverage Distributors (CA). Regional winners receive an all expense paid trip for 6 to Telluride CO. and overall winners receive a trip for 2 to Belgium.
“We recognize that our distributors work hard and take great pride in their business and their teams, ” said New Belgium Sales Director, Joe Menetre. “We wanted to celebrate that and shine a light on some of the truly outstanding partners we have. These folks really have helped New Belgium become what we are today.”
A points system broke distributors out into two tiers based on volume. Three winners from each tier were chosen with top honors going to the highest score. New Belgium Sales Area Managers and Division Directors totaled points and compared notes for the final outcome. This is the first year in what is planned to be an annual competition.