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Jason Sandford

Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.

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A friendly e-mailer sent us this, and we thought we’d share, especially since, as the writer notes, we don’t often hear about the behind-the-scenes folks at WLOS. WLOS has a couple of producer jobs open, and they’re also advertising for a bureau reporter:

Sheila Schutt, a WLOS producer on various shifts during the past four years, has left the station after being given “an offer she couldn’t refuse” from a station in Pittsburgh (WPXI).

Schutt was one of the key people surrounding coverage of the Eric Rudolph capture, among other big stories, and had worked on the morning, evening and 11 p.m. shifts.

So often, those who work behind the scenes aren’t given credit they deserve and aren’t appreciated until another news station recognizes their talent.

Schutt had interviewed for and turned down offers to work in Shreveport, La, and Ft. Myers, Fla. Her work has also received ongoing interest from a station in Orlando.

She loved Asheville, but was looking for a position that would allow her more management opportunities. Instead, WLOS let her go (making her future there clear after a recent “let’s shake things up and move our producers to new shifts they don’t want”). Sad for us, but kudos to Sheila for sticking it out
and being a consummate professional until the end of her WLOS tenure.

Jason Sandford

Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.

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14 Comments

  1. marc September 21, 2006

    I think "Frank loved her" might be stretching it quite a bit. "Frank accepted her" is probably more accurate. She’s no Keno or Patch, that’s for sure.

    Reply
  2. marc September 20, 2006

    And to swap my tone a little from my previous "bash Sheila" — sounds like in that case she was just doing her job. If Lowbig wanted dog lick live shots every night, then that’s what she had to do to keep her job until she "got an offer she couldn’t refuse." Doesn’t mean the reporters would like it, doesn’t mean the photographers would like it, but it would mean a few less closed door meetings with the news director to find out why she didn’t put the show together the "right" way.

    Reply
  3. A to the P September 20, 2006

    It’s not "competitive" when you knocked down to the last place news station in your market (upn news does not count.sorry upn).

    And ALL RIGHT, i work in television,and a good producer may not always be liked, but they will always be respected, and clearly she was not, as most of this posts should show you. And being live on the scene is pointless if you have no REASONABLE EXPECATION OF SOMETHING NEW HAPPENING. She sent photogs and reporters hours from asheville on dead stories just to tell the bosses she had a live shot. No wonder she was disliked and disrepected.

    Reply
  4. madge September 19, 2006

    Say what you want about her, like her or not. Pittsburg is market 22 and is solid and competitive, a nice jump from a non competetive market 36. she has to worry now about what the other stations are doing not just the local paper.

    Reply
  5. from a reporter September 19, 2006

    I don’t think Sheila wrote that – I do think she had terrible personal skills and agree with the pointless live shots.. she was also very bad about hearing the reporter out and understanding why we should or shouldn’t cover a story or sending someone out to do a liveshot in a lightening storm..
    I don’t know where this thing about her and Larry is coming from – b/c larry loves her and wanted her to stay on the 11 – and Frank loved her too!!

    Reply
  6. Mike September 19, 2006

    Last time I checked, going from market 35 to market 22 isn’t getting "kicked down."

    Reply
  7. A to the P September 19, 2006

    It was less of an "escape" than it was a banishment. She got kicked down from a top 40 market to a top 100 market, becuase no one at news 13 could stand her. Between her problems with Larry, trying to sabotage other producer, and just terrible use of her reporters and general bad attitude, she won’t be missed.

    Reply
  8. Mike September 19, 2006

    Great for Sheila — another one proves it’s possible to escape the clutches of Sinclair.

    To marc — market size isn’t necessarily the best indicator in the news biz. Although the grouping of Greenville, Spartanburg and Anderson with Asheville result in a large market, it "acts" much smaller, since the SC stations pretty much only cover the SC part of the market, and WLOS pretty much only covers the NC part. So in actual practice, it’s probably more like a 90s or low 100’s (as a comparison, Charleston, SC is market 101, Chattanooga is 86). Regardless, though, some smaller market stations are run better than some bigger market stations (and, of course, some are much worse). Maybe the smaller market station has a better opportunity: move from a larger market 11pm to a smaller market 6pm or Special Projects Producer or EP. Like in any business, it’s just not as simple as looking at numbers.

    Reply
  9. ALL RIGHT September 19, 2006

    Sheila was a good producer! "Pointless live shots"…at least she demanded them! "A-caliber producers"…are you kidding me. Where? The point of TV news is to be on the scene…reporting live and alway getting new information. Sheila was the only producer who understood that. A real TV news producer is never truely liked while a work…something I think many of us forget without competition. If another TV station was here to compete against us, Sheila would be my producer. P.S. Mastercontrol…Larry and Sheila got along just fine.

    Reply
  10. Master Control September 19, 2006

    Concerning the Rudolph thing, it was by sheer accident that she was working the weekend he was captured. I think she was filling in for somebody else. She was always talking about how she stepped up during that weekend period (taking all of the credit), but I guess management didn’t think it was the grand event she obviously did. Besides, WLOS’ coverage of his capture was crap considering it happened here locally.

    Reply
  11. AsheVegas Fan September 19, 2006

    Uhhhh — I think your friendly e-mailer took you for a ride Ashe. I know the A-caliber producers at WLOS(ers) — and she wasn’t one of them. I think the part about she worked "various" shifts" means she was doomed to the overnight and weekend shows.
    And wasn’t the Eric Rudolph capture more than 4 years ago — in which case she would have taken control of a major story as a rookie producer? Uhh — again — doesn’t sound entirely accurate. But hey, WLOS never has let the truth stand in the way of a story!

    Oh well — cheers to her for the escape!

    Reply
  12. Jackson September 18, 2006

    Sheila butted heads with several people at the station. She is best know as "live from the darkness" sheila, for her love of sending reporters hours away from asheville for pointless live shots in front of pitch black empty buildings or deserted crime scenes, making these poor bastards get back ta 3 in the morning for 2 minutes of pointless "live" coverage.

    She was constantly reprimanded, had terrible personal skills, and is the number one reason more than a few people had decided to move on to other stations.

    Reply
  13. Master Control September 18, 2006

    Sounds like she wrote that, kinda sad really. Anways, she was without a doubt the worst producer I ever worked with at the station. She was always looking out for herself. I heard she was moved to a daytime shift because she & the Bluntman weren’t getting along when it was just the two of them in the late evening hours.

    Reply
  14. marc September 18, 2006

    Sounds like Sheila thinks pretty highly of herself, to "anonymously" send you her self-congratulations (or to have her boyfriend or Mommy do so). Certainly doesn’t read like the handiwork of anyone else who actually worked with her.

    "…looking for a position that would allow her more management opportunities" — sounds like the job she had: put in a few years, take the abuse of various schedules, get a shot at the EP job if it comes open. Instead, when the boss figured the 11:00 had enough troubles that she needed some time on the more-closely-watched-by-management day shift, and she decided to find a way out.

    Good for her, but turning down offers from the 81st and 66th markets when you’re already in market 35 isn’t exactly the kind of thing to brag about, and "ongoing interest" doesn’t necessarily mean anything other than that you know somebody at that station (maybe a former sports reporter) who promises to put in a good word for you.

    Reply

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