Highland Brewing creates beer to raise awareness of prostate cancer

Jason Sandford

Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.

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Press release here:

Highland Brewing Co. is releasing PSA Pilsner to help raise awareness about prostate cancer and generate funds to fight the disease that one in six American men will face. 

Highland PSA Pilsner is a limited release lager created by Highland Brewer Joey Justice that will initially be available only on draught. PSA Pilsner will be tapped for the first time on March 11 from 4 to 8 p.m. during a special event at the Highland Brewing Tasting Room, 12 Old Charlotte Highway in Asheville, N.C. The beer will benefit Pints for Prostates, an awareness campaign that reaches men through the universal language of beer. Highland Brewery will donate 50-cents from each pint sold. 

The beer takes its name from the PSA (prostate specific antigen) blood test, a critical tool in the early detection of prostate cancer. Highland PSA Pilsner is the latest addition to the Pints for Prostates campaign, which is designed to be a friendly and non-threatening reminder to men to take charge of their health.