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They actually paid someone to come up with a name that terrible? Yikes.
A dick move by Victory, for sure, but no one to blame but themselves for failing to clear one of the most basic hurdles of establishing a new business, especially in an industry that focuses so heavily on marketing/branding already…
“They hired a marketing consultant out of Knoxville, who came up with the idea of switching out just two letters in the name to keep it similar.”
And the Easiest Job in America Award goes to…