Asheville’s Laurey Masterton is Livestrong cover personality

Jason Sandford

Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.

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Asheville cyclist, food entrepreneur and ovarian cancer survivor Laurey Masterton is the current cover personality for Lance Armstrong’s Livestrong Foundation on Facebook.

A muscular Masterton–who’s biked across the U.S. for cancer awareness and planned a Livestrong cycling fundraiser before health issues intervened–appears in the Livestrong Facebook header image.

From Masterton herself, in the current newsletter for Laurey’s Catering and Gourmet to Go, the popular downtown eatery she owns:

Whee!  I’m the cover girl (of the moment) for Livestrong.  What an honor!  Yes, I do know about all the hubbub about Lance and all, but I speak on behalf of the 28 million people living with cancer in the world.  I know that MY life is better because of my involvement with Livestrong.  When I met him, Lance was a nice guy to me. We all have done things we regret.  And since I wasn’t there, I’m not sure I have ANYTHING to say on the subject except that I am deeply grateful that Livestrong exists.  And that I am a part of it.

Livestrong Facebook page

From Livestrong:

The LIVESTRONG Foundation provides free cancer support services to help people cope with the financial, emotional and practical challenges that accompany the disease. Created in 1997 by cancer survivor and philanthropist Lance Armstrong, the Foundation is known for its powerful brand – LIVESTRONG – and for its advocacy on behalf of survivors and their families. With its iconic yellow LIVESTRONG wristband, the Foundation has become a symbol of hope and inspiration around the world. Since its inception, the Foundation has raised nearly $500 million to support cancer survivors and served 2.5 million people affected by the disease. For more information, visit

Jason Sandford

Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.

  • 1

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  1. jtroop January 22, 2013


  2. craggybender January 21, 2013

    One of the strongest people you’ll ever encounter. What a lady!


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