Asheville entrepreneur update: One creating business around 3-D displays, another building Bellyaks

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Jason Sandford

Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.

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Asheville Citizen-Times reporters Dale Neal and Karen Chavez

First, from Neal:

He’s not wearing rose-colored glasses, but Steven Schain knows he has the technology to catch your eye.

Walk by one of Schain’s 3-D television displays and just try not to look at block letters or logos revolving in space, or fish swimming in midair, or the receding ridges of our mountains. The illusions seem so realistic you feel as if you could reach out and grab the images on the flat screen.

And, no, you don’t have to wear those funny multicolored glasses to see these three dimensions.

Schain is growing his company Spectralight Images in the Small Business Incubator at Asheville-Buncombe Technical Community College’s thriving Enka campus.

And from Chavez:

Adam Masters’ mind is like a runaway whitewater rapid.

Chugging and churning, foaming and frothing. It won’t settle down, and it’s always racing to find the perfect line through the rocks and the roiling water that surround him.

So it’s no surprise that at age 32, the Asheville entrepreneur who has spent a lifetime exploring, crafting and designing new adventures for himself, has created not only a new invention, but a new sport and a new word for the English language: bellyak.

Bellyak is a noun — a type of boat and a sport. The verb is to bellyak or to go bellyaking, or bodyboating. It is an adjective synonymous with fun, as in: “Adam Masters has a bellyaking lifestyle.”

Set to hit the Asheville and worldwide market this month, the Bellyak is a kayak that you ride on your belly.

Image link for Bellyak.

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Jason Sandford

Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.

  • 1

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