Farmer and Chef South (Farmer and Chef, LLC) announce a reprint on their independently produced, locally focused cookbook, Farmer and Chef Asheville. The book is an ode to the farmers, chefs and food producers of the Asheville and Western NC area filled with over 200 recipes, stories, essays and photography of the region.
“It was an immediate bestseller for us and continues to be one our bestsellers of the entire year,” says General Manager and Senior Buyer, Linda Marie Barrett of the nationally renowned independent bookstore, Malaprops Bookstore and Cafe located in downtown Asheville. “It filled a niche in cookbooks for a beautiful, locally focused and produced gift book. Customers and booksellers love it.”
With the second printing delivered and ready, the co-authors announce a Black Friday through Cyber Monday promotion, where consumers can purchase two books, U.S. shipping included for $45 via their website, www.farmerandchefsouth.com.
Selling close to 3,000 books in less than a year was a passion project for authors Debby Maugans and Christine Sykes Lowe. “We have called ourselves at times “the little cookbook that could,” says Maugans. “We chose to independently publish to retain the creative look and feel of the book. It was a learning experience, yet this past year proved that it was the right decision.” Adds Lowe, “It would not have been possible without the overwhelming support of our contributors and partners. This was intended to be a love letter to Asheville, we only hope we accomplished that in the eyes of those that gave their time and amazing contributions. It goes to show what can happen when a community pulls together to tell a story.”
The Farmer And Chef Asheville Black Friday- Cyber Monday promotion is available only via famerandchefsouth.com. The book is also available for sale at regular retail cost through many area and regional retailers (link on site) as well as Amazon and Barnes and Noble.com. A holiday book signing is scheduled to celebrate the reprint December 12, 2015 from 12pm- 4pm at Williams-Sonoma, Biltmore Village.
ABOUT FARMER AND CHEF SOUTH:
Farmer and Chef South’s mission is to focus on dynamic food cultures across the South, linking chefs, farmers, producers and purveyors through online and print publications and media events. The organization is collaboration between Debby Maugans and Christine Sykes Lowe. Maugans is a nationally published cookbook author and former “Tables for Two” food columnist for Birmingham News and Food Editor of Creative Ideas for Living, a sister publication to Southern Living. She makes her home in Asheville. Lowe, also from Asheville, is the owner of T3 Creative Group, a marketing and PR collective with a special focus on culinary and tourism promotions with work ranging from national brands to independent restaurants and chefs. Farmer and Chef Asheville is the organization’s first cookbook project.