Screen Shot 2014-09-29 at 12.12.41 PMThis looks great. Press release:

Farmer and Chef South announce pre-sales for the new cookbook Farmer and Chef Asheville.
(For preview and advanced praise go here.)

The book is a rich embodiment of Asheville’s lauded food scene with lush photography, essays, chef stories and more than 200 exclusive recipes from local farms, restaurants and artisan food producers. The cookbook is co-authored and curated by nationally published cookbook author, Debby Maugans (Small Batch Baking Series, Workman/St. Martin’s Press) and culinary and tourism marketing professional, Christine Sykes Lowe, owner of Asheville-based T3 Creative Group.

Crafted to delight the novice cook or the sophisticated food enthusiast, the book is a virtual slice of Asheville’s award-winning dining and craft-beverage scene. It is an ode to those who preserve Appalachian heritage as well as the culinary community who makes the city a “Foodtopia” destination, as branded by the Asheville Convention and Visitors Bureau.

Special chapters include the breakfast-themed Mountain Mornings and Appalachian Homegrown, which pays hommage to the rich regional produce found in Western North Carolina. Market Mains continues the local theme by showcasing the area’s farmers market and the resulting field to farm dinners.

Informative sidebars provide an exclusive look at the culinary diversity found in Asheville. Enjoy an inside look at local organizations that have shaped the flavor of the city, including the Appalachian Sustainable Agriculture Project (ASAP), the WNC Cheese Trail, local culinary schools and underground supper clubs. Reference guides allow you to learn more about special offerings in the area and offers information for ordering products.

The cookbook is available for immediate pre-sales at www.famerandchefsouth.com. Launching early November 2014, the book will also be available for sales via the website, Amazon.com and at select Asheville area retailers.

ABOUT FARMER AND CHEF SOUTH:
Farmer and Chef South’s mission is to focus on dynamic food cultures across the South, linking chefs, farmers, producers and purveyors through online and print publications and media events. The organization is collaboration between Debby Maugans and Christine Sykes Lowe. Maugans is a nationally published cookbook author and former “Tables for Two” food columnist for Birmingham News and Food Editor of Creative Ideas for Living, a sister publication to Southern Living. She makes her home in Asheville. Lowe, also from Asheville, is the owner of T3 Creative Group, a marketing and PR collective with a special focus on culinary and tourism promotions with work ranging from national brands to independent restaurants and chefs. Farmer and Chef Asheville is the organization’s first cookbook project.

 

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