World Equestrian Games
The Tryon Equestrian Center, which is hosting the games, is already redefining the area's economy, says the center's chief operating officer.
The World Equestrian Games, expected to draw half a million visitors to Western North Carolina, are just three months away.
Local tourism officials are keeping an eye on key measurements of success as a hotel building boom rolls on.
The event will be held Sept. 10-23 at the Tryon International Equestrian Center about two hours southeast of Asheville.