Asheville Convention and Visitors Bureau
Also, a new baker's collaborative in Asheville is planning its first pop-up even on Wednesday at Fleetwood's in West Asheville, and more.
Also, a group of Asheville independent restaurants has dropped the online reservation service OpenTable and adopted one called Reserve.
A new web presence on exploreasheville.com aimed will be the focus of a kick-off party Wednesday at The Isis Music Hall.
Here's the video.
Hotel occupancy rates in Asheville are expected to slightly surpass a pre-recession record high set in 2007.