Asheville Civic Center Commission
The naming rights issue is controversial, with competing bids from U.S. Cellular and Harrah's Cherokee Casino.
Asheville civic center officials have three proposals from entities interested in the naming rights to what is now known as the U.S. Cellular Center.
What aspect of a new naming rights deal with Asheville city officials value more: the bottom line dollar amount, or establishing a partnership with a corporate entity that shares city values?
The Asheville Civic Center Commission has been "hearing the same broken record about the performing arts center" for years, one commissioner said upon hearing the update.