Asheville Buncombe Regional Sports Commission
The new firm, Allen, Stahl & Kilbourne, is set to be up and running full bore in October.
Also, Bryson City is set to vote on whether to allow alcohol sales beginning at 10 a.m. on Sundays, and more.
Asheville tourism and sports officials are pushing the city as a sports tourism destination.
Local tourism officials are keeping an eye on key measurements of success as a hotel building boom rolls on.