Jason Sandford
Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.
Full press release is here:
CANTON, Mass., Aug. 5 /PRNewswire/ — Baskin-Robbins, America’s favorite ice cream shop, is hosting a seminar in Spartanburg on August 11,( )2009 to share information about franchising opportunities in the Greenville, SC; Spartanburg, SC; Anderson, SC and Asheville, NC areas. Baskin-Robbins is seeking franchisees to develop more than 35 new stores in the region.
The Baskin-Robbins seminar will be held at the Marriott Spartanburg at Renaissance Park at 299 North Church Street from 2:00 p.m. – 4:00 p.m. on August 11(th). Included in the discussion will be the brand’s new store design, new logo, marketing, training and site selection. To register for the event and learn more, please contact Dwayne Greer at 615-545-7766 or [email protected].
Baskin-Robbins currently operates more than 6,000 stores in 35 countries and opened more than 600 stores globally in 2008. With a domestic footprint of nearly 2,700 locations, Baskin-Robbins is now seeking exceptional franchisee candidates in Greenville, Spartanburg, Anderson and Asheville to be part of an unprecedented growth campaign designed to increase its U.S. presence over time. Built over the last 64 years, Baskin-Robbins currently enjoys 98 percent brand awareness across the country and was named for the second consecutive year the number one ice cream and frozen dessert franchise in Entrepreneur magazine’s annual “Franchise 500” ranking.
To fuel this growth in and around the region, Baskin-Robbins is actively seeking store developers who possess strong financial backgrounds, the desire to maximize their territory’s sales and have a passion for the communities they will serve.
…
Baskin-Robbins enters 2009 with several new real estate concepts that provide interested store developers with a range of flexible real estate design options. Part ice cream indulgence, dessert-theater and test kitchen rolled into one, the revolutionary Cafe 31 model operates as a high-end dessert bar with unique ice cream and coffee products. Cafe 31 is currently being tested outside of Boston. The traditional concept is an updated, stand-alone store featuring all of Baskin-Robbins’ standard equipment and offerings. Traditional stores can also support a drive-thru depending on the real estate selected. Lastly, the BR Express concept is a kiosk design offering a convenient and simplified solution for malls, sports arenas, airports or other small co-branded real estate opportunities.
just to let you know, baskin robbins also does MOST OF THEIR Partnership with Dunkin Donuts. So in colder months people will still flock to them for business.
Ash, you might want to start a little Business 101 section here to explain franchising to those who, from their comments, don’t seem to understand the basics.
What a dismal business prospect a Baskin Robbins franchise would be, especially in the winter months. And with 35 units in the area, it would be a sure money losing proposition. i’ll bet they pay really big hourly wages too! LOL
Rephrasing the headline:
Baskin Robbins looking for other people’s money to open 35 shops.
Wow, this will be a real benefit for the regional economy of the upstate and wnc. Baskin Robbins will bring lots of high paying, skilled professional jobs for the educated citizens of the area.
And just who wouldn’t want to invest their hard earned money in purchasing a BR franchise…..with 35 new shops in the region, BR will be really unique and a sure money maker.