time_magazine_asheville_feb_2015Update: Andrew Simpson, who I interviewed by phone earlier this week, sent me an email update this afternoon (Thursday). He reports that the cover of this week’s Time magazine was not shot in Asheville, though other photos accompanying the story were taken in Asheville. Here’s Simpson:

I’ve been informed that the image on the cover of Time Magazine was not in fact shot here in Asheville. That image is a stock picture of Evan’s that was shot previously elsewhere. However, as previously stated, Evan was commissioned by Time Magazine to shoot for the cover and the inside story here in Asheville. Time ended up using a stock image for the cover and the shots from last weeks shoot for the story. My apologies for the misinformation.

Original post: The new issue of Time magazine features a cover photo shot in Asheville.

Photographer Evan Kafka, who recently moved to Asheville from New York, worked with about a dozen Asheville babies ages 5 months to 1 year to produce the cover and several other shots, according to Andrew Simpson, who produced the photo shoot. Simpson, of The Bollocks Production LLC, also lives in Asheville.

Simpson pulled together a local crew, including Asheville stylist and model Morgan Purdy. The photos were shot in the West Asheville studio of photographer Keith Wright.

The photos illustrate Time’s cover story of the week, The New Age of Much Older Age. It examines various aspects of longevity, and posits that babies born today could live to be 120 years old or older. Simpson said Kafka’s work was perfectly suited for the magazine cover. Kafka “has a very distinctive style. His retouching is incredible,” Simpson said.

Kafka is planning to open a studio on Asheville’s South Slope, said Simpson, who added one more interesting note: Kafka is a distant relative of author Franz Kafka.

Read the Time magazine story about longevity here.

 

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