UPDATED Friday, Feb. 15: Mela has posted this statement on its FB page:
Hey Everybody! We want to apologize to all of the great people out there with food trucks trying to make a living in Asheville, who were hurt and disappointed by our ad in the Asheville Scene. Just want to let you all know that it was not Anoop who wrote or approved the ad, but me, his partner and ex-wife. We are hoping that those of you who were hurt and offended by the ad will find it in your hearts to forgive… please don’t blame Anoop or the good people also trying to make a living Mela Indian Restaurant who had nothing to do with the ad. Best wishes to all of you and apologies again
Thursday, Feb. 14: Folks who noticed an ad last week in the Asheville Scene for Mela restaurant on Lexington Avenue are buzzing about its contents. In plain language, the Indian restaurant takes direct and critical aim at competitors. A sample:
Had enough with frozen, reheated “street food” and eating in parking lots out of trucks? You don’t have to spend a lot for real naan and grilled chicken, lamb and fish prepared the way it should be, in Asheville’s only tandoor oven – or house-made, from-scratch chutneys and raita – or authentically prepared butter chicken, the original Malabar chicken curry and peach shorba.
I’m reading that “street food” reference as a criticism of Chai Pani, another popular local Indian restaurant on Battery Park Avenue. The food truck shot is clear.
What do you folks think? Is Mela all that? Is there too much reheated crap food on the streets? Let’s hear it. Here’s the full ad: