New downtown Asheville movie theater, Grail Moviehouse, nears completion


Grail Moviehouse, a new independent downtown movie theater on South French Broad Avenue, is nearing completion. The theater will feature three screens, a concessions stand and an array of art and independent films. The theater is expected to open in a couple of weeks.

On a tour last week, owners Steve White and Davida Horowitz revealed a theater that’s quickly coming together inside a big building that’s also home to the Downtown Market, the Sly Grog bar and Hopey & Co. grocery store. The new brick-and-mortar location of Little Bee Thai restaurant is also opening in the big building, as is a collection of office space for independent tech businesses called HatchAVL.

The Grail Moviehouse has three screening rooms, ranging in size from about 60 seats to 160 seats. (One theater has seats salvage from an old Brooklyn theater.) Expect Asheville-style concessions. And look for an old Lance vending machine that will be retooled to vend miniature art pieces (a la the Art-O-Mat.) White said that he’s also been working with mural artist Gus Cutty on an indoor artwork that will pay homage to great moments and stars in cinema history.

Stay tuned for updates on opening events and movie line-ups.


Geri May 3, 2016 - 10:25 am

I love it when my comment gets deleted because Ashvegas doesn’t approve. Sorry, the seats are still shitty.
Screw you.

Matt May 1, 2016 - 2:40 pm

Sweeeet. I’ll look forward to watching movies here.

PCH May 1, 2016 - 12:19 pm

Whaaaat – are those seriously the broken, bug-infested seats from the old Park Slope Pavilion?!?!?

Geri April 28, 2016 - 4:58 pm

Used, dirty worn out seats? Why? Gross.
I hope those red chairs are also not movie seats. Good god.

Tom Dunn April 28, 2016 - 11:39 am

I LOVE LOVE LOVE the looks of this place… I hope the films they select are not the same old, same old run-of-the-mill yawners we find in most theaters. From Tom Dunn of

Big Al April 27, 2016 - 7:12 pm

In memory of the late “artist once known as Prince”:

Pur-pul seats…Pur-u-pul Seats!!!….Whoo…..!!

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