This would be the second Fresh Market location in Asheville. A north location along Merrimon Avenue has been popular for years. I don’t know the history of the 30-year-old grocery store chain, but it started in North Carolina.
This is just the latest in a series of announcements for Asheville in the super-competitive grocery industry. A couple of weeks ago, Publix announced it would build its first Asheville store further south on Hendersonville Road. Trader Joe’s and a new Harris Teeter are both preparing to open next month on Merrimon Avenue. And construction will start soon on a new Whole Foods on Tunnel Road across from the Asheville mall.
It will be interesting to watch south Asheville grow. The entire area around the Mills Gap and Long Shoals intersections Hendersonville Road are going to see massive growth with big new apartment complexes being built, which will spur more retail development.