The Asheville beer scene has found itself in the middle of a Facebook PR mess not of its own making.
It started when Flying Dog Brewery of Maryland posted something on its Facebook page about its new IPA called The Truth and noted that it “was not brewed at our Asheville brewery…because we don’t have one.” Apparently, it was a humorous poke at the Asheville area which has landed breweries from both Sierra Nevada and New Belgium.
Going another step, it included a map of N.C. with a big X through the state.
That set off a lot of wave of complaints and comments and the posting was quickly removed from the Flying Dog page.
In its place was a posting noting that the brewery had managed to offend “North Carolina beer, breweries already in, moving to, or expanding to North Carolina, the entire state of North Carolina
and probably people who live in South Carolina, but work in North Carolina.”
This isn’t the first time that the fast-growing Asheville brew world has received a humorous poke from an outside brewery. Last year, 21st Amendment of San Francisco made an online posting about moving to Asheville – as a joke.