Trek Bicycle Company will launch its newest line of high-performance mountain bikes this week on some of the most demanding and diverse terrain in North America – trails that crisscross Transylvania County’s DuPont State Recreational Forest and Pisgah National Forest.
Trek has invited about two dozen writers and editors from around the world to test the bikes, which feature an exclusive shock developed with partners, Penske Racing Shocks and suspension manufacturer FOX.
Trek is one of the biggest bicycle manufacturers in the world. The Wisconsin-based company makes bikes and bike components under brand names including Trek, Electra Bicycle Company, Bontrager and Diamant Bikes.
The journalists, arriving from Australia, France, Germany, Spain, Italy, Mexico, the United Kingdom and several other countries, represent the world’s most popular cycling publications and websites, including Bicycling, BIKE Magazine, Bike Radar, Pinkbike and MTBR.
“Traditionally, most launches in North America happen in Moab or Whistler or other major mountain biking destinations on the West Coast,” said Travis Ott, Trek’s global mountain bike brand manager. “But we knew the Pisgah area would be all-time and with Penske Racing’s complex located nearby in Mooresville, this was the perfect opportunity to hold a global media event in Transylvania County.”
“What’s great about Transylvania County is that you can have two completely different riding experiences between Pisgah and DuPont,” said Ott. “Pisgah has that legendary, rugged terrain while DuPont offers more purpose-built, flowy and smooth mountain bike trails. The variety of terrain between Pisgah and DuPont will make it a perfect test for these new bikes and this new technology.”
The Transylvania Times has more on the story:
In Transylvania, Trek will showcase a new damping technology it developed with Penske Racing Shocks, which supplies custom suspension to the world’s top automotive race teams, and FOX Racing Shocks, an industry leader in the design and development of high performance shock absorbers and racing suspension products. The new shock absorbers, dubbed “RE:aktiv,” deliver a level of control that’s unlike anything else currently available, according to Trek.
The Trek event is just the latest recognition that Transylvania County has received for its mountain Biking trails.
Singletrack, a popular magazine and online resource for mountain bikers, added Brevard to its “Top Ten Mountain Bike Destinations In North America” alongside such internationally celebrated destinations as Moab, Utah, and Whistler, British Columbia. In 2012, Bike Magazine called Transylvania County “America’s Best Kept Secret” and “home to some of the best riding in the country.”
“But we knew the Pisgah area would be all-time…”
What does ‘all-time” mean in this context?