PHOTOS Hole doughnut shop in West Asheville opens


Hole doughnut shop opened Thursday morning at 168 Haywood Road. It’s along a stretch that some are starting to call “Sugar Alley” because of the close proximity of Short Street Cakes bakery, Hole and the new location of The Hop ice cream shop. The shop is the work of co-owners Caroline Whatley and Kim Dryden.




orlovsky October 20, 2014 - 10:14 pm

I seriously doubt that anyone is actually going to call this part of town “Sugar Alley.”

jtroop October 17, 2014 - 9:30 am

I was confused and went to Vortex this morning…. they are not open yet…. I am an idiot.

Z October 16, 2014 - 10:55 pm

Are they that good?

smytty October 20, 2014 - 4:06 pm

Pretty tasty. Also, you get a “free” doughnut with a half-baker’s dozen. So, 7 for $12, if you are super hungry.

Doughnut and cuppa joe for around $4 sounds about right for high quality. Beats $5.50 for your Bojangle’s meal.

Wow October 16, 2014 - 9:06 pm

Some opening. Went to check them out and a surly old man barks that they ran out. As a restauranteur, not a smart start. Maybe Vortex will have enough for their first day.

Ron October 17, 2014 - 8:26 pm

It’s typical operation for a doughnut shop to sell out and then close the doors when they do. That could be 11am or it could be 4pm. It would take a while (weeks) for a new shop to gauge demand and make the right number of doughnuts to fill customer needs and not have a lot of waste.

Because doughnuts made without preservatives, binders, and fillers have a shelf-life measured in hours, if some are still available after lunch most shops will advertise on social-media a 2-for-1 special. If you show up at 1pm you might walk away empty handed or you might get a great deal.

As for the “surly old man” barking at you, I can’t comment on that.

Miss Daisy October 20, 2014 - 1:37 pm

I don’t believe that any surly old men are involved with this operation. I only encountered super friendly women, some with very nice accents.

Wow October 22, 2014 - 9:08 am

Miss Daisy,

The older man was in the parking lot. The fact that he said “We are out. Today was a soft opening” may lead one to infer that he had something to do with the operation.
I did go back the other day and the ladies working were nice.

smytty October 20, 2014 - 4:04 pm

Actually, it’s very common for restaurants to have growing pains when they first start. They were well-stocked, well-attended, and quite friendly when I went in today.

Good doughnuts, tasty coffee. I drive by them everyday on my way to and fro. Will be dangerous!

Wow October 22, 2014 - 9:14 am


Unfortunately, you are right. Growing pains (production and staffing issues) are two of the biggest reasons that cause 50% of all restaurants to close their doors within the first 2 years.
I wish them luck.

FDR October 16, 2014 - 3:46 pm

If you Crossfit you can eat donuts. If you don’t believe me go try it.

RedHotPoker October 16, 2014 - 1:59 pm

gave up donuts several years ago for a healthier diet…

more people should …

Russ October 16, 2014 - 12:47 pm

Ash, Did you visit before or after CrossFit?!

Post Comment