New West Asheville shop, SHELTER COLLECTIVE, set to open this month


A new shop, SHELTER COLLECTIVE, is set to open at 7 Brevard Road in West Asheville (almost right across the street from Biscuit Head). The shop will featured curated works by some of Asheville’s most talented designers, as well as designers from around the country.

The collective SHELTER is the work of Karie Reinertson, a leather and textile goods designer, and her colleague and fiance Robert Maddox, an architect. Last year, the collective hosted a HEARTH holiday pop-up shop that featured some of Reinertson’s beautiful handbags, as well as curated jewelry, clothing from Appalatch and much more.

Reinertson told me Monday that the first third of the shop – in an old shoe store – will be retail space, with the back two-thirds devoted to a production area for her and Maddox.

The front retail space will feature Reinertson’s bags, as well as work from Another Feather, denim designs by Asheville’s Anna Toth (who just tied for first place in Charleston Fashion Week’s Emerging Designer competition) and much more. There will be the work of jewelers, a weaver and a broom-maker on display, as well as baskets by Louise Langsner of Country Workshops in Marshall and the jewlery designs of Is Was + Will Be. There will be vintage items for sale, as well, Reinertson said.

That first week, the shop will be open from 11 a.m. to 7 p.m. on Wednesday, April 23 through Sunday, April 27, with limited hours after that (Fridays and Saturdays 11-7 and by appointment).

The curated stock will be constantly rotating, Reinertson said. “It will be mainly Asheville based. It doesn’t have to be Asheville – it has to be good – but it will be mainly Asheville.”