The new sign will advertise Diana Wortham Theatre, the lovely downtown arts venue. The new entrance will also serve the theater, which is building a new box office in the courtyard space. The moves follow an expansion of the Asheville Art Museum into space inside Pack Place.
A free-standing electronic sign outside Pack Place was controversial, and downright ugly, when it was put up about a decade ago. The sign came down when Pack Square Park was renovated.
Pack Place is an entity that receives taxpayer funding and is home to the following nonprofits: the Diana Wortham Theater, Colburn Earth Science Museum, Asheville Art Museum and the YMI Cultural Center offices.