It’s all about brew education at AVL Beer Expo, set for February 2017


Think of this as an industry style event that’s open to the public, with the focus on education. Here’s the press release:

The Asheville Brewer’s Alliance (ABA) will host the second annual AVL Beer Expo on Saturday, February 18, 2017, in downtown Asheville at The Venue at 21 N. Market St.

The day includes two distinct sessions, the first from 1-4 p.m., and the second from 5-8 p.m. Tickets are $30 per person per session and will be available by the end of day today at Ticket sales are limited to 365 per session to maintain the intimate feel of the Expo.

This event brings craft beer lovers together with ABA members—both breweries and those that work with the brewing industry—and will feature the following:

-More than 40 Western North Carolina breweries, each pouring a beer style that they feel best represents their brewery.
-Craft beer vendors, including materials and ingredients producers, distributors, and others that support the industry.
-Educational panels featuring leaders in the beer community, discussing a variety of topics ranging from “Embracing the Flavors of Western North Carolina,” to “Challenges to Opening a Brewery in 2017,” to “It is a Race? Breweries Discuss Expansion.”
-Each session will feature a rare & special beer tasting that will be in addition to the beer token tastes.

“We love offering an educational, fun experience to beer aficionados. Again this year, participants will have an opportunity to connect with the people who work with beer every day in our region’s extensive beer industry,” says Kendra Penland, ABA Executive Director.

The $30 ticket includes admission to one of the two sessions, a commemorative event glass, and five beer tokens that can be exchanged for 4-ounce samples. Additional tokens will be available for purchase. Expo attendees are welcome to attend both sessions, but each requires a $30 per person ticket. AVL Beer Fan members will be able to stay in the Grand Tasting Hall between sessions for a behind-the-scenes experience. To become an AVL Beer Fan, sign up here.

Local food vendors will be on hand with food samples throughout the day.

Parking is available downtown and at nearby City of Asheville parking decks, however, Expo attendees are encouraged to find alternate ways to get to and from the event.

Beer Expo sponsors thus far, include: Grandstand Sportswear, Asheville Ale Trail and the Asheville Downtown Association.

For more information on AVL Beer Expo sponsorship opportunities, contact Kendra Penland at For more information about the AVL Beer Expo, contact For media inquiries, contact Anne Fitten Glenn at

For more information about AVL Beer Expo, visit our website at