The Triangle might need to make room for another music festival in 2016: On Wednesday afternoon, several independent sources confirmed that Moogfest, “a five-day festival dedicated to the synthesis of technology, art and music,” is looking to relocate to downtown Durham in April 2016.
Representatives with Moog Music, the music manufacturer responsible for the Asheville-based event, would not comment on the news. They did, however, confirm that representatives from Imprint Projects, a bicoastal company that worked extensively with Moog to produce Moogfest 2014, were in Durham this week to secure necessary partnerships for such an event. Representatives of Capitol Broadcasting Company and American Tobacco Campus are said to be supporting the festival’s move to Durham. They would not comment after repeated requests by the INDY. …
Reached for comment Wednesday afternoon, Asheville mayor Esther Manheimer said that potential plans to move the event were a surprise to her and that she needed to get more information.
“They reinvented it completely,” Manheimer said. “It was a collision of arts and technology that was very different.”
Moogfest arrived in Asheville in 2010 when Asheville-based Moog Music Inc. teamed up with promoter AC Entertainment to produce a big electronic dance music event at music venues across town. (The event was a small, New York-based tribute to electronic music pioneer Bob Moog, who lived and worked in Asheville, prior to 2010.)
In 2012, the Moog Music/AC Entertainment partnership ended, with AC Entertainment announcing it would produce its own EDM festival called Mountain Oasis Electronic Music Summit in 2013. Moog Music found a new promotion partner and produced a new Moogfest in April 2014. The event was a five-day festival touted as one that combined music, technology and art. It included day-time speakers and installations, as well as night-side concerts.
There are no plans for another Mountain Oasis. And following the 2014 edition of Moogfest, Moog Music officials announced the festival had lost more than $1 million and that the event would return in 2016.