Press release here:
Highland Brewing Co. is releasing PSA Pilsner to help raise awareness about prostate cancer and generate funds to fight the disease that one in six American men will face.
Highland PSA Pilsner is a limited release lager created by Highland Brewer Joey Justice that will initially be available only on draught. PSA Pilsner will be tapped for the first time on March 11 from 4 to 8 p.m. during a special event at the Highland Brewing Tasting Room, 12 Old Charlotte Highway in Asheville, N.C. The beer will benefit Pints for Prostates, an awareness campaign that reaches men through the universal language of beer. Highland Brewery will donate 50-cents from each pint sold.
The beer takes its name from the PSA (prostate specific antigen) blood test, a critical tool in the early detection of prostate cancer. Highland PSA Pilsner is the latest addition to the Pints for Prostates campaign, which is designed to be a friendly and non-threatening reminder to men to take charge of their health.
1 Comment
I had prostate cancer and the miracle of modern medicine has me still walking the streets and feeling pretty good. You guys! You have to pay attention to these things! Please get your PSA blood test and consult with your doctor.
You ladies may want to skip this nest part.
If you need incentive to get it done just let me tell you about one of the big symptoms of having an enlarged prostate. Weak urinary stream! WUS for short. Takes all the enjoyment out of going out for a pub crawl. You will be standing at the urinal straining for a wee drop most of the night.
Now! Are you going to get that PSA checked? You don't want to be called a WUS so ya.