UPDATE April 2: I just got back from the scene on Merrimon Avenue, where 100 people are camping out to win a gift card pre-loaded with 52 Chick-fil-A combo meals. (A value of about $300.) Here are a few of my tweets:
#chicfilaavl has a DJ at night for campers, and feeds them breakfast, lunch and dinner here on Merrimon.There are people from Kentucky, Tenn, SC and NC here in #ChickFilA parking lot on Merrimon for grand opening and 52 free meals.Madison works for a youth camp. He and his buddy Bradley have camped out for #ChickFilA 10 times before. Bradley has done this 25 times.Madison, who lives in Weaverville, is camping in the #chickfila parking lot in Merrimon. He has to report for regular roll calls.
Chick-fil-a campers are playing Cornhole, kicking a soccer ball and sunning themselves this morn on Merrimon Ave. #avleat
ORIGINAL POST March 27: Chick-fil-A encourages fans to camp out in advance of a new restaurant opening so it’s gonna be a scene next week when Chick-fil-A opens on Merrimon on April 3. From Chick-fil-A:
It’s always exciting when a new Chick-fil-A Restaurant opens. But it’s especially rewarding for 100 people who will be chosen to participate in the Grand Opening. Those “First 100” participants who comply with the official rules will receive a Grand Prize of one Chick-fil-A Meal per week for a year!
I didn’t read all the rules, but it looks like winners will be given a gift card:
We are pleased to announce that beginning with Grand Openings on March 13, 2014, First 100 Prize offers will now be featured on one Digital Offer Card. The single, uniquely coded Digital Offer Card (DOC) will be pre-loaded with 52 free Chick-fil-A #1 Sandwich Meals. Benefits include the ability to use the card multiple times during your visit to Chick-fil-A so that you can have guests dine with you, the ability to replace the card if lost or stolen and a “valid only through date” of approximately one year from the First 100 event you attended.
Click over for details. See you there.