Ca$hevillains are back on Sept. 27


A cool new event lets local-loving Ashevilleans support a local business, bringing $20 to support an unknown downtown biz that’s only revealed on the day of the event. Hints are dropped and supporters meet downtown with a special assignment: Spend $20, meet three new people, and be prepared to have fun and support the local economy.

From Asheville Grown, the business association dedicated to growing the local economy:

Support Local by Joining the MOB!

Our devious Ca$hevillains, Asheville’s official cash mob, are planning their second event in downtown Asheville.  You’re invited to join them at 6pm on Thursday, September 27th, at the intersection of Page Avenue and Battery Park Avenue near the Wall St. parking deck. This event is being sponsored by the merry pranksters at the Asheville Grown Business Alliance (AGBA).

Based on the idea of a flash mob, the Cash Mob has become a very popular movement in support of local business, spreading to communities across the United States and the world. Asheville’s cash mob group, Ca$hevillains, was created earlier this year by a handful of volunteers with the support of AGBA and the Asheville Downtown Association. The group continues to gain momentum and build excitement within our community.

Ca$hevillains’ goal is to encourage people to go into local independent businesses and spend their money, en masse, to give the business owners an of economic stimulus and show our love for our local establishments. The mobs are designed to help businesses grow, while encouraging participants to have fun and meet new people. During the mob, each person is asked to spend $20, meet three new people, and gather at a local watering hole for snacks and drinks at the after-mob party.  For an extra surprise, this event will feature live music and we will be serving free, locally brewed beer.

Cash Mobs are created and managed using Facebook groups and Twitter pages. Organizers use the networks to raise local awareness where anyone and everyone is welcome to participate and encouraged to nominate local businesses for future cash mob events. The actual business for the second Asheville Cash Mob on September 27th will be announced the day of the event at the meeting spot and will be in walking distance.

“The idea is to highlight Asheville’s independent businesses and the importance of keeping money circulating in the local economy,” said Franzi Charen, director of the Asheville Grown Business Alliance and cash mob organizer. “Our goal is foster the exploration of our community through exciting, creative events.”

For more information about this event visit the Cashevillains’ Facebook page at, follow them on Twitter at@cmasheville and visit our website at



eric September 17, 2012 - 6:29 pm

Well, it’s focused on a specific store that will be prepared for it. Also, by getting together at 6, people can come after work.

Makes perfect sense to me!

Sarah September 17, 2012 - 5:23 pm

Love this idea, but maybe they should do it at a time when more businesses will actually be open. You know, since things that aren’t restaurants seem to close so unfortunately early downtown…

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