There’s a great story about etsy in the New York Times today. As you know, I think highly of our varied and talented Ashvegas etsy crew, and I’m highlighting local etsy sellers.
Here’s a piece of the story Check it out:
These days, the fantasy of building a career on Etsy, an eBay of sorts of the do-it-yourself movement, is not just the stuff of dreams. Even before the recession, the site, which was founded in Brooklyn in 2005, was riding the “crafting” boom to prominence. When the job market collapsed, many hobbyists who already were selling jewelry or glassware as a sideline suddenly needed a real income.
While most people would find it impossible to meet a mortgage payment selling $8 crocheted mug cozies, some top-sellers on Etsy have moved beyond the stage of earning pocket money and are building careers — in some cases, earning six-figure incomes.
But even the successes add a note of “seller beware.” To build a profitable business on the site, they say — well, it’s a business. You need to build a brand identity, which often means courting design blogs or the news media. You need to manage distribution, which might mean standing in post office lines with a baby on your hip and a garbage bag filled with 30 self-packed boxes to ship. And as with any start-up, you need to maintain the morale of the labor force, which can be particularly challenging when you are the labor force, and the workday runs from “Good Morning America” to “Late Night with Jimmy Fallon.”
“Working from home, people think it’s so easy and great,” said Caroline Colom Vasquez, of Austin, Tex., who last year made $120,000 in sales from her Etsy shop, Paloma’s Nest, which specializes in ceramic and wood collectables for weddings and other special occasions. But “there’s nobody there to tell you to take a break, or take a vacation.”
This year, she expects her business to have $250,000 in sales, but she will have to divide that with the three employees she just hired because Ms. Vasquez, who has a young daughter, could no longer handle the strain.