We wanted to share some information with you on Oktoberfest. This was our 4th year and another sold-out event! Although the event is a lot of fun to produce and attend, our main priority with all our events is to bring people into Downtown and expose them to everything we have to offer. Here is a quick summary:
– Sold 1,800 tickets online
-Gender: Still maintains an almost 50/50 split between males and females
-Age groups: The average age of attendee is 35.7, however, 39.3% of the crowd is over 40
-Education level: 32.3% of attendees have a Master’s degree or higher and 78.9% have a Bachelor’s degree or higher. We can infer from this that this is a higher educated attendee that has disposable income to spend in our Downtown.
-Hotel: 44.5% of attendees stayed in a hotel or B&B with 26.4% staying multiple nights
-Restaurants: 83.3% of attendees dined in Downtown with 47.7% dining 2 or more times
Our Events Committee is already discussing how to improve this event for next year. Unfortunately, it would appear that we have outgrown Wall Street and will need to relocate the event next year, possibly to Pack Square Park. However, the crew is brainstorming on additional events that we could produce in Downtown and Wall Street is an area that we want to continue to program. If you have any comments, suggestions or ideas, please do not hesitate to contact me or Meghan Rogers (our Marketing and Membership Manager).