Asheville businesses remove Waking Life coffee from shelves, pledge donations to Our Voice


The Asheville business community is reacting to the Waking Life scandal by removing its products from shelves, and by pledging donations to Our Voice, the local nonprofit that serves and supports survivors of rape and sexual assault in Asheville and Buncombe County.

Here’s the petition to local businesses asking them to remove Waking Life coffee products from shelves. Several businesses have already done so.

In addition, local business owners are pledging to donate 10 percent of sales this coming week to Our Voice. Here’s an example, from Harvest Records in West Asheville:

In response to the recently unveiled, repeatedly despicable actions of the Waking Life owners, we are joining our friends & fellow businesses in our beloved neighborhood by donating 10% of our sales all this next week to Our VOICE — a non-profit crisis intervention and prevention agency which serves victims of sexual violence, age 13 through adult, in Buncombe County. Thanks to Orbit DVD, BattleCat CoffeeBar, Short Street Cakes & many others for leading the way.

Finally, some local residents have organized a protest outside Waking Life at 7 a.m. Monday morning.


Gina September 22, 2015 - 9:40 pm

Most of us have made some mistakes and we’re all fallible.
If one is offended by Jared and Jacob’s views, one can choose not to patronize their coffee shop. Just bear in mind we’ve all done some things we regret.

Gina September 22, 2015 - 9:36 pm

Most of us have said or wrote dumbass things at some times in our lives. Jared and Jacob are human and fallible just like the rest of us. One has the freedom to not patronize their coffee shop if one feels offended by their postings.
Just keep in mind we all make mistakes and hopefully learn from them.

Tim Peck September 22, 2015 - 8:28 am

Asheville progressive duo make national news.

“A North Carolina community is reeling after the misogynist online personas of Waking Life Espresso owners were exposed.”

Barry Summers September 23, 2015 - 5:34 pm

“progressive duo”, eh?

They seem more like a couple of your Objectivist buddies than ‘progressives’. In fact, here they are mocking “liberals” who come into their coffee shop: (screenshot – drag & drop)

But don’t let the truth stop you from cynically exploiting a sad situation for cheap political points. Gotta go with your strong suit, right?

Tim Peck September 22, 2015 - 8:23 am

Repentance, sacrifice, forgiveness, absolution, redemption, salvation. I sense a pattern.

And these hipsters say they need some time for “introspection.” I guess that’s a ham-fisted euphemism for prayer. Ha. Introspection, my ass. They are looking deeply inward for an alternative to packing up and moving to another progressive town.

Keeping their business open at this point would be a miracle.

Jess September 21, 2015 - 1:52 pm

I wonder if the over 1,700 Facebook followers and 880 Twitter followers have thought to Un-Like and Un-Follow them! One could easily forget and this one step could make a big impact!

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