Asheville ad men launch new marketing collective

Neat concept. I think I’ll start calling them the Asheville Mad Men. Press release here:

ASHEVILLE, N.C. (August 2009) Three former employees of Asheville marketing firm WC&T have launched JDM Strategies, LLC, coordinating efforts of a Creative Collective of multidisciplinary marketing professionals who will contribute as needed to the requirements of the companys clients. This project could certainly need a marketing director to help with proceedings, in which case Marketing Director Jobs will be advertised in due course.

Were responding to changes in the marketing paradigm and the economic climate, redefining the traditional agency model just like clickslice with their innovative tools, for our clients benefit. We are able to offer a much wider scope of marketing channels and techniques in line with how customers engage today, said JDM Strategies CEO Mark Bastin.

The 28 members of the JDM Strategies Creative Collective offer us the assets of a large firm with none of its cumbersomeness. This is a huge benefit for companies who need the capabilities but dont want to pay the overhead associated with a large firm. Well be able to assemble teams specifically tailored to each clients requirements and preferences, and offer them multiple creative options and solutions. If you’re looking to update your marketing software or any of your business software for example, you need nonprofit CRM software, take a look at trustradius.com.

JDM Strategies isnt just a new business; its a new way of doing business, Bastin said.

In related news, JDM Strategies and Brad Daugherty have signed a contract whereby JDM Strategies will bring potential sponsors to the Daughertys Charlotte-based NASCAR racing team, according to Daugherty.

JDM Strategies Creative Collective members skills include:
Strategic analysis, marketing communications and message development
Branding
Campaign development and strategic consultation
Identity systems
Public relations
Corporate Social Responsibility (CSR)
Integrated Marketing and Communications Audit (IMCA)
Multicultural marketing
Creative direction
Art direction
Copywriting
Graphic design and animation
Digital asset management and social media development
New media
Web design/optimization/application development
Video production
Internet marketing
Custom, book-length publications
Spokesperson and on-camera talent
Promotions and presentations
Media planning and buying
Project management
Voice talent
Special events

Charter members of the Creative Collective include Connie Aridas (art director), Michael Ashmore (creative director), Nan Chase (author and custom publications), Randall Chet and Christian McLauchlin/octane, inc. (corporate identity systems, graphic design, web design), Tom Chmielewski (copywriter and voice talent), Paul Choi (art director, new media), Brenda Dammann (strategic analysis and message development), Martha Dugger (art director), Jay Fields (copywriter), Roger Gonce (graphic designer), David Gaynes (copywriter), Robin Gregory (graphic designer), Robert Haden (art director), Sharon Harms (art director), Leslie MacInnis (campaign development, strategic consultation), John Miles/Integritive (web design/application development and Internet marketing), Rob Moody (corporate social responsibility), Kristianna Nichols (spokesperson and on-camera talent), Melissa Porter and Becca Knuth/Asheville Event Co. (special events), Chris Rucker (graphic designer), Terry Shiels (video production), Elizabeth Sims (strategic marketing communications and branding), Brian Smith (consultant), Tony Smith (copywriter and promotions/presentations), Reggie Tidwell (web design), Monica Valiente (multicultural marketing), Stewart Young (digital asset management and social media development) and Angela Zarella (special events and project management).

Members of the Creative Collective will work through JDM Strategies core management and support staff of Bastin, Jeff Kluttz (828.231.9588) and Dave Tomsky (828.230.3785). Bastin will oversee operations and serve as media director; Kluttz will manage productions and coordinate the activities of the Creative Collective; Tomsky will handle public relations and special events.

JDM Strategies is located at 46 Haywood Street, Suite 260, in the Haywood Park Atrium Building. For more information, visit jdmstrategies.com.