‘The Blueprint’: New Jay-Z Life + Times video is exploration of Asheville’s Moog Factory

Jason Sandford

Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.

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Just published today on Jay-Z’s YouTube channel, his short, 8-minute documentary on Moog and the making of Jay-Z’s custom blue Minimoog Voyager XL. Shots of Asheville, too.

From the Moog Music blog:

Multi-Platinum recording artist and entrepreneur Jay-Z curates a web-based culture outlet via his Life + Times website. During the Fall of 2012, Moog Music Inc. opened its factory doors to Jay-Z’s Life + Times film crew for an unprecedented look inside our Asheville, NC facility.

‘The Blueprint: Moog’ shines a light on the company’s deep historic ties to the music industry through the introduction of milestone instruments such as the Minimoog Synthesizer, a tool that has inspired artists for decades and sparked the legacy of craftsmansip and American manufacturing that fuels Moog Music in our Asheville, NC based factory.

From Jay-Z’s Life+Times on YouTube:

In this episode of The Blueprint, JAY Z’s Life+Times takes us behind the scenes at the Moog factory, where experts give us the lowdown on the history of Moog’s synthesizers and take us step by step through the process of building a custom MiniMoog Voyager

The Blueprint: Moog