From the Inside WLOS blog, here’s news director Julie Fries:
News 13’s web site has evolved over the years from basic text to still pictures to video. We have interactive elements in our web poll and feedback sections. We put almost all of our main packages online. Now, we are about to revamp our site again to make it more user friendly. We have also launched the News 13 Facebook page. It opens up a whole new audience, which is not always your typical news audience. Soon, we will also introduce mobile news, where you can get the latest News 13 news and weather on your cell phone. It’s amazing how quickly these tools are growing. I read somewhere that 2.5 billion text messages are sent everyday in the US. As a news organization, we have to change with the times so we aren’t left behind in the technology. Just as newspaper reporters are now expected to carry video cameras, TV journalists are utilizing different formats, as well. Blogs, social networking and mobile news are just some ways that we are trying to redefine immediacy in broadcast journalism.