Three-year-old company created by Pew brothers of Asheville gets CNN Money notice

CNN Money recently took notice of the company TrewGear in a feature called “6 hot dorm-room startups.” The company was created in 2008 by Tripp Fey and twin brothers Jon and Chris Pew, who grew up in Asheville and went to Carolina Day School.

Part of the blurb:

TrewGear’s big thumb logo is starting to show up a lot more at ski resorts on the West Coast. That’s because the founders of the ski- and snowboard-wear maker followed the old maxim — Do what you love.

For their first year of operation, Tripp Frey and twin brothers Jon and Chris Pew ran sales out of an RV. They went from mountain to mountain personally promoting and selling their products to retailers and other winter sports enthusiasts. Their perseverance paid off. The partners estimate that Trew Gear is worth five times its original value.

The three friends plan on expanding their line for both their online store and retailers. 

Congratulations to local boys makin’ good. Thanks to loyal reader James for the heads-up.