From the Mountain Roots Management web site:
For any music lover, getting to and from the music you love is quickly becoming harder and harder to afford. Being music fans ourselves, we know the high costs of seeing live music these days, whether at a weekend festival or the local amphitheatre. Add in the cost of fuel and other living expenses and that leaves little money left over for entertainment and travel.
That is why we at AMJam Productions, in conjunction with Mountain Roots Management and MCP Presents, have created “Just Because You’re Asheville”. This free, locally inclined and community based event is designed as a gift to the conscious community of Asheville, and a launch-pad for Asheville’s national musical appeal. Bringing the best available, AMJam productions is dedicated to keeping the standard of music in Asheville NC at its greatest, and feel the city of Asheville should consistently be recognized around the country and world as the music mecca its community knows it to be.
This year we will be featuring Galactic, Larry Keel (solo), Dubconscious, Soulgrass Rebellion, Jaime McLean Band, and more. Local food and crafts, plenty of local beers and featured wines, and support from amazing local companies. This event is truly forAshevillians, by Ashevillians.