NPR today has a story about how Girl Scouts are embracing online marking to sell their cookies. From the story:
Laurel Richie, chief marketing officer for the Girl Scouts of the USA, says that whether the girls are marketing in person or online, the important thing is that they’re coming up with a plan and executing it.
“I love the fact that we’re moving from door to door, to online, because it says that we’re really in touch with girls today,” she says.
The story goes on to note that Asheville’s Wild Freeborn was onto the online marketing push last year:
It was a different story last year, though, when an 8-year-old Girl Scout in North Carolina posted a simple video on YouTube to pitch her cookies.
“Hi, I’m Wild A. Freeborn and I need you to buy some cookies, because I’m trying to sell 12,000 boxes,” she said in the video.
The Girl Scouts called the video a violation of its rules, and the ensuing scuffle became a national story. Richie says safety was the sticking point.
“So we just took a moment to breathe and make sure we could find a way to meet their desire to market online with our desire to make sure they do it in a way that is safe,” she says.
Mountain Xpress was on top of the story before it broke nationally. Here’s the original story. Newsweek picked up on Freeborn’s story, and it broke big. Check out Xpress‘ Q&A with Freeborn here.
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You are by far the best journalist in Asheville. Always got the scoop.