An Ashvegas loyal reader pointed out something interesting – WLOSers will apparently be supplying a newscast for the their reconstituted affiliate, WMYA, which hits the air Sept. 5.
The WMYA web site says it will have a 6:30 p.m. newscast “powered by” WLOS. Does anybody know what that means? How will that work? It will be interesting to see how that’s put together…
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inexperienced anchors rereading intros to wlos news reports.
My guess is it will work the same way WSPA does the 10pm news for the soon-to-be-formerly-known-as WASV: one or more of the main WLOS anchors will stay on the set (if they don’t record it ahead of time) to read the news; they’ll hire (or hopefully have done so already, if they’re starting on Sept. 5) a producer and a videotape editor, but no new reporters. The reporters will have to record an extra outcue for their stories ("Sheraldo Barber, MY-40, Brevard") that’ll be tagged onto the report for reuse on the new newscast. They’ll throw in some South Carolina stories off the wire and the CNN/NewsOne feeds, and they’ll call it a newscast.
Even though they’ll focus on South Carolina, they probably won’t do it the right way, like they did in the early ’90’s when they did a "mini-newscast" at 6pm on channel 40 (then known as WAXA). At that time, they had two reporting crews in the Upstate who filed stories each day, and the first segment of the 6pm news (prerecorded) was Anderson-specific, then everything from the first commercial break on was same live newscast as on 13. This time around, I’m betting it’s more of a "we can hire a producer and tape editor for cheaper than we can buy reruns of Growing Pains, and we can sell commercials in news for more than in syndicated programming" kind of thing. Not an effort to actually give the Anderson (and other SC) viewers some real news, just a cheap and hopefully profitable way to fill a half-hour of airtime.