Great story here by American Journalism Review about how NPR is changing for the new Web 2.0 world of news collection, dissemination and storytelling.
To put NPR’s journalism in front of its audience – whether they’re listening to the radio or a podcast, surfing the Web or scanning the screen of a mobile phone – requires not just new training but also a fundamental cultural shift, says Dick Meyer, NPR Digital Media’s editorial director.
“What we really want to do first is to build a culture that is respectful of the modern news consumer, knowing that the modern news consumer wants news on demand, wants it to be timely, wants it to be authentic and wants it to be noncommercial from us,” Meyer says.