Forum aimed at helping entrepreneurs set for Sept. 29

Press release:

HOW TO CREATE A FINANCING STRATEGY FOR YOUR BUSINESS
Blue Ridge Entrepreneurial Council presents forum on Sept. 29; pre-registration required
 
(FLETCHER, N.C.) September 16, 2009 – The right financing enables a business to grow to its full potential but how do you choose the strategy for your particular venture? That’s the question to be addressed at a presentation called “Creating a Financing Strategy for Your Business” on Tuesday, Sept. 29, at 5:30 p.m., at the Renaissance Asheville Hotel, 31 Woodfin St., in downtown Asheville. The event is presented by Blue Ridge Entrepreneurial Council (BREC) and co-sponsored by the Renaissance.
 
Finance and business consultant Logan Metcalfe will discuss how to customize a financing strategy to match your business based on:
– Stage of the business’s development
– The company’s growth potential
– Amount of financing needed
– Purpose for which financing is needed
– Method and timing for paying back financing
– Reputation/finances of you and your team
 
The presentation will outline the main types and sources of financing with discussion focusing on equity, convertible debt, bank debt and grants. Cost to attend is $25, which includes heavy hors d’oeuvres and beverages. Space is limited and pre-registration is required. Register online at www.brecnc.com or contact Pam Lewis for more information at plewis@awnc.org.
 
Metcalfe is founder of Arena Consulting LLC, in Greenville, S.C., providing chief financial officer and business consulting services to companies experiencing or anticipating rapid growth. The former CFO and chief operating officer of Immaculate Baking Co., a leading brand of all-natural refrigerated cookie dough, originally founded and located in Henderson County, Metcalfe helped craft the company’s business plan, establish key financial and operational processes, and raise more than $7.6 million in angel and venture capital investment.
 
Prior to Immaculate Baking, Metcalfe was a senior management consultant with Booz Allen Hamilton in Sydney and New York, where he consulted for several Fortune 100 companies and helped establish an initiative to accelerate the development of high impact technology start-ups. A graduate of the University of Auckland with degrees in Business and Arts, with an MBA from Harvard Business School, Metcalfe also serves as treasurer for YouthBASE, a Greenville-based nonprofit that helps youngsters overcome serious behavioral, academic, social and emotional difficulties.
 
BREC is a job creation initiative of AdvantageWest, the economic development commission serving the 23 westernmost counties of North Carolina. BREC is a nurturing organization for entrepreneurs in Western North Carolina that focuses on education, networking and mentoring, communications and capital formation. For more information about BREC programs and opportunities, visit www.brecnc.com or the BREC page on Facebook. To learn more about the job creation programs of AdvantageWest, visit www.advantagewest.com or call (828) 687-7234.