Food review: Pho Fusion, Asheville’s new Vietnamese restaurant, offers a great soup, has some kinks to work out

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From shewhoeats for Ashvegas:

First things first. For all the novices out there, pho is actually pronounced “fah.” Don’t worry, they’ll sell you a bowl no matter how you say it. Pho Fusion is setting out to teach us Ashevillians a thing or two about Vietnamese cuisine, and it couldn’t have come at a better time. Many of us have waited with bated breath for a Pho shop to open its doors in these parts, and it’s finally here.  

The Good News: Gastronomically speaking, we are living in a post-Appalachian town. Nowadays our ribs must have word like “blueberry” and “chipotle” to augment them. Find me a mac n’ cheese that isn’t speckled with truffle oil, dotted with lobster, or some other traitorous intrusion. I for one could not be happier about this transition to higher sophistication in dining options. Who remembers C.F. Chan’s, the Chinese restaurant that served dim sum for a brief period on the corner of College and Biltmore Ave? Back then, Asheville diners couldn’t be trusted to order pork taro buns on a regular basis, so the restaurant gave up and turned to sub-par Chinese, only to shut down altogether.  

But this is 2010. Now, enthused eaters are lining up for pho daily at the Downtown Market’s newest resident, Pho Fusion. What is pho? It’s a giant bowl of hearty, beefy, savory soup, filled to the brim with rice noodles plus a protein of your choice, and served with a pile of Thai basil, cilantro, fresh sprouts and lime wedges. They offer a roast beef version, roasted chicken, delicate eye round, and of course, a tofu option with vegetarian broth.

I’ve tried them all, and I favor the delicate eye round for its rare and tender cuts of meat. Fragrant broth will melt the icicles right off of your eyebrows during the darkest week of the year. In fact, one complaint is the soup is not always hot enough – I think they could crank the temperature up a few notches. You could go for the thickly sliced, roasted chicken or the expertly cooked tofu. I prefer the meat broth to the thinner veggie broth, but that’s an omnivore’s privilege for you. Occasionally I’ll ask for extra veggies, and they’ll throw in some daikon radish and squash to add to the mix.   

Pho Fusion also serves Banh Mi, the popular Vietnamese sandwich. Banh Mi is a product of French colonialism in Indochina, combining ingredients from the French (baguettes, pate and mayonnaise) with native Vietnamese ingredients like cilantro, hot peppers, radish, fish sauce and pickled carrots. Pho Fusion serves the traditional version of the “Saigon Sub” with pate and roast pork. The banh mi sandwich was superb.  

A couple of gripes that must be griped: They snip the noodles into bite-sized pieces before serving them. Oh, but the fun of pho is in the slurping, the twisting and winding of long, finicky rice noodles. While dipping sauce for spring rolls tasted quite flavorful, the rolls themselves were starchy bundles overfilled with rice noodles.  

My advice: take some of those delightful pickled veggies from the sandwiches, and throw them in the spring rolls.  The only other hurdle is that you’ll have to traverse the Yellow Brick Road of the Downtown Market to reach the Emerald City, and that might be too much to ask for some hurried diners.  

The Downtown Market is cold, the lighting is awful, and the bathrooms could use sprucing, but it’s not really about the atmosphere is it? No, at Pho Fusion, it’s about the pho, and that’s exactly the way it should be.  

 

16 Comments

Jesse March 31, 2011 - 1:47 pm

NEW HOURS START APRIL 1 st

7 days a week

11 am to 3pm lunch only

Catering and event speca availbable

New phone 828 575 2212

Jesse January 6, 2011 - 12:01 pm

Our new phone number is

Pho Fusion

828 575 2212

Thank you for your support!!

gk December 20, 2010 - 4:11 am

yeah, the broth is too cold and the chopped up noodles are disappointing. shows some potential though.

Back from Vietnam December 19, 2010 - 9:30 pm

The pronunciation is off. "Fah" looks like it rhymes with bah (humbug) or jah (rastafari). Pho is really pronounced "fuuh?". Raise the end of the word like a question.

Jesse December 19, 2010 - 11:08 am

Also the new HOURS for after Jan 1 st are going to be

Monday CLOSED
Tuesday 11am to 7pm
Wednesday 11am to 7pm
Thursday 11am to 7pm
Friday 11am to 7pm
Saturday 11am to 7pm
Sunday 10:30 to 4 pm

THANK YOU !!!

Jesse December 19, 2010 - 11:04 am

First I wouild like to say HAPPY HOLIDAYS TO EVERYONE!!!!

I wanted to thank everyone above for there comments and concerns.

Ash thank you for your write up and suggestions come back in and try the new Fresh springs rolls you will have a surprise.

Prices, I did alot of reseach and to bring this type of product to Asheville is not easy but it is our passion and believe me when I say we are giving you the very best price we can and because of the ecomony I wanted to make sure our customer could eat for under 10.00.

When it comes to the restrooms this is a project in progress. We are working with the owners to take care of this.

We are growing and love to hear everyones ideas and concerns. And I FIRST concern is to make out customer HAPPY!!!

THANK YOU AGAIN HAVE A GREAT SAFE AND GOOD HOLIDAY !!!

blue ridge 82 December 18, 2010 - 10:13 pm

Have to agree with Waynesville Jim – headline does not match up to an otherwise interesting review.

Ash December 18, 2010 - 4:33 pm

Thanks for the info, Tom.

Waynesville Jim – I appreciate your input. I used the word "superb" in the headline, and that may not have been the best choice, or the best headline.

McMakin, I have to agree with you on the restroom issue.

Nate, you're right – should have mentioned hours.

Lila, thanks for offering your view.

Waynesville Jim December 18, 2010 - 4:14 pm

Something is wrong when a reviewer calls a new restaurant "superb" cause this was not our experience at this restaurant. It was ok, I'd call it "average" Asian cuisine, but sure not "superb". Service was very slow.

McMakin December 18, 2010 - 2:53 pm

The rest rooms are horrible!!!

No matter how good the food is, if an establishment cannot provide clean, well-stocked, attractive and fully functioning rest rooms with hot water, it should be closed down by the Health Dept. until it meets these minimum standards.

Lila December 17, 2010 - 10:00 pm

We ate there and had a mixed experience. Some of the dishes were good, although not served as hot as they should have been. Prices were about what one would expect. I think this spot has potential, but right now it is definitely hit or miss.

Nate December 17, 2010 - 9:07 pm

I'm glad to hear that the pho is good, but if you need to eat it in a place that's "cold, the lighting is awful, and the bathrooms need sprucing up," then it makes it a lot less appealing.

Seems like it would have been a good idea to mention that the place is only open three days a week, too.

Tom December 17, 2010 - 7:55 pm

Sandiwches are around $5.50 and the soup is between $7.50 and $7.95. I've had better and larger portioned Vietnamese sandwiches and pho for less money in places like Charlotte and Atlanta, but Pho Fusion does the trick. It's certainly way better than the "pho" I had a few years back at Doc Chey's.

Ash December 17, 2010 - 7:06 pm

Good question, Jordan. I'll ask about prices…

Leslie December 17, 2010 - 6:25 pm

I agree. I have my office in the building and I eat there every Friday now. (The restaurant is open Friday through Sunday). Love the condiments table where I can douse the soup withcilantro, bean sprouts, hot pepper sauce … Yum.

Jordan December 17, 2010 - 6:17 pm

GRRR! I wanted this for soooooo long and the moment I move away, Asheville gets it! But how is the price? Is it overpriced like every other downtown "novelty"?

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