Purina to launch marketing push on Jan. 11 in downtown Asheville

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Folks across Asheville recently received a flyer in the mail inviting dog owners to come to Pack Square Park on Saturday, Jan. 11, for an event it describes as a launch party for the Purina ONE 28-Day Challenge. It sounds like a big marketing push for dog food.

Purina representatives were in Asheville recently scouting locals and their dogs. Here’s the Purina invite:

From the flyer: You and your dog are invited to take part in an online documentary series about the great dogs and people of Asheville. Plus, there will be delicious food for you and your dog and the chance to win amazing prizes.

From eventbrite: You and your dog are invited to the Purina ONE® 28-Day Challenge Launch Party! You can also take part of the online documentary series about the Challenge, featuring the great dogs and people of Asheville.
Learn more about Purina ONE® and find out how you and your dog can participate in the 28-Day Challenge.
Meet the adorable and adoptable dogs from Brother Wolf.
Enjoy complimentary snacks, and a chance to win amazing attendance prizes, including an iPad Mini or a digital camera.