I think this is a great idea:
During the month of January, FBFC shoppers can help low-income community residents receive dental care.
Buy any Tom’s of Maine product and Tom’s will donate a dollar to Mission Children’s Dental Hospital to provide services for people in the area who lack adequate dental care. In addition, all Tom’s of Maine dental care products are heavily discounted this month.
Customers can also make an additional $1 donation at the register with or without purchasing a Tom’s product.